What Digital Marketing Resources Does Every Business Need?


Digital marketing is essential to the success of a modern business. Whether your company is based online or simply uses the digital space as a way to attract customers, you’ll need to make sure that you’re using the best marketing resources to push your business to its greatest potential.

Brand Defining Assets

Every successful online business is working with a pack of high-quality digital assets. This includes a logo, fonts, colors, a website, pictures for social media, and a branding guide that ties everything together. Once you have your assets, you can use them to represent your business on any platform while maintaining brand consistency. Your graphic designer or marketing agency will help you develop your assets; then, your marketing team will help you use them. Keep everything together in a digital folder that your team can access at a moment’s notice. Remember to update your assets at least once every few years to make sure you’re appealing to modern audiences.

Social Media Management

Social media is at the core of modern business interaction. Although many successful social media accounts are run by the owner of a company, most businesses end up passing off those responsibilities to a member of the marketing department. A great social media manager will know how to speak with your company’s voice, but they’ll have far more time to maintain an online presence than the owner ever will. If you don’t want to run your own social media, ask your marketing agency to help you out; experienced social media managers can run hundreds of client accounts without difficulty. Don’t forget to forward them your branding assets to make sure every post matches your company’s defined identity.

High End SEO

Getting noticed online requires expert knowledge of SEO. Unfortunately, many small businesses aren’t ready to hire a full-time SEO consultant—especially if they’re currently struggling for traction. Instead, consider asking your favorite marketing agency if they offer SEO services. Many graphic designers and copywriters partner as an SEO reseller with their favorite optimization companies. You’ll get to keep working with the team that already knows their way around your website, and you’ll also get the advantage of a dedicated and fully-staffed SEO campaign.

In order to succeed, every modern business needs a website, brand assets, SEO, and a social media presence. Once you have these things, you’ll be ready to maintain digital relevance in nearly any online economy.

Lizzie Weakley is a freelance writer from Columbus, Ohio. In her free time, she enjoys the outdoors and walks in the park with her husky, Snowball.

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